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Founded by Adrian Norris and Edwina Forest in 2021, AJE ATHLETICA fuses fashion, ethical design and performance-oriented functionality. Since inception, the brand has grown its global retail footprint to 20 locations, available to purchase instore and via our online destination ajeathletica.co.nz, shipping to over 70+ countries. AJE ATHLETICA is a partner brand to Aje — an Australian fashion house established in 2008 which is dedicated to raw beauty, tough femininity and effortless cool. Both AJE ATHLETICA and Aje’s Creative Direction is led by Co-Founders Edwina Forest and Adrian Norris, producing covetable pieces that withstand the test of time while curating a complimentary product offering between the brands, with AJE ATHLETICA firmly focused on performance wear.
The team across Aje Athletica’s stores in Australia, New Zealand and online at ajeathletica.co.nz, are trained to offer experiences where the Aje Athletica customer is empowered to embrace her own unique sense of style. Pieces are uniquely presented to customers where they receive one to one service in finding an outfit unique to them. With Aje Athletica’s extensive apparel, accessories and jewellery collections, the team are able to create full custom looks styled carefully for each customer.
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